So to start of this analysis im going to describe the shot used in the poster. The shot is a low angles shot which make the character look threatining and imposing. You can obviously tell the character in the poster is the main antagonist due to the mask and the large knife in his hand. Also the the background is a dark menacing forest whcih gives an eary effect. Another thing that may attract people to the movie is 'From the producer of the texas chainsaw massacre' so people who enjoyed that film may be interested in watching this film also. The red text gives the impression of blood and violence. Also the font is quite sinister. At the bottom of the poster it also gives a list of actors and the director and producers. This will also attract people to watch the film if it has popular actors or director.
A serif font with particularly sharp edges which carry connotations of knife blades
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